Nadim Ednan-Laperouse, MD of WOW toys, has always had a passion for toys. At the age of 25 he set up his own company, NAD Associates having graduated in Industrial Design. His direct approach soon led him to win contracts designing big brand toys for major international toy companies. WOW toys don’t require any batteries and still have amazing functions and features to discover. They only use high grade materials and every toy is rigorously tested to make sure it is durable and safe.