Ty Inc, USA is the manufacturer of soft toys in the world forays in to the Indian Toy market through its Indian partner Ty Toy (India) Pvt. Ltd. Ty is the manufacturer of the fastest selling collection of soft toys in the world. Ty is the world leader in the sales of plush toys. The six categories range which is being launched nationally at Hyderabad includes Beanie Babies, Beanie Babies 2.0, Pluffies, Punkies, Ty Classic, and Ty Girlz. The red Ty Heart Logo Toys are popular across the globe including India. Ty Inc has more than 200 designs and varieties.