Since 2003, ERGObaby has been providing parents with the most thoughtful, highest quality, and most innovative babywearing products and accessories found on the market. Their missionis to educate parents about attachment parenting, babywearing, and related topics, to improve the way our next generations of babies are introduced into the world. This company is committed to excellent customer service, including immediate order response and friendly support of product use. The ERGO Baby Carrier was initially developed out of a personal need in 2001 Since then, with help and feedback from other parents, the ERGObaby design was born. The ERGObaby carrier holds the baby safely and closely to the parent"s body, and provides the parent with the desired mobility building parent"s awareness of their child"s needs.