Crayola is a brand of artists" supplies manufactured by Crayola LLC, which was founded in 1885 as Binney & Smith. It is best known for its crayons. Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children.